New service businesses in the Sacramento area lose jobs to competitors with more Google reviews. Here's how to close that gap fast, without buying or faking anything.
Happy customers refer you without a system. A few more refer you if you ask. Here's how to turn satisfied jobs into new ones without sounding pushy.
One good Google search rarely closes the job. Here's why customers need to see your business several times before they pick up the phone, and how to control that.
Most service business owners spend more time managing Yelp than Google. Here's why that priority is backwards, and where local customers actually look first.
A national chain just opened nearby with a bigger ad budget than you'll ever have. Here's how local Sacramento-area service businesses still win the call.
Google Business Profile has a Q&A section where anyone can post a question or answer one, including strangers. Here's why that matters and how to take it back.
A one-star review just showed up on your Google Business Profile. Here's how to respond in a way that protects your reputation instead of fueling the fire.
Getting Google reviews is only half the job. How you respond to each one shapes what potential customers decide before they ever call.
Google reviews do two jobs: convince potential customers to call you, and tell Google you're worth showing. Here's why most local businesses don't have enough, and a simple system to fix that.
A referral used to close the deal. Now there's a step in the middle: the Google search. Here's what potential customers find when they look you up — and how to make sure it holds up.
