When your website, SEO, and lead follow-up come from three different vendors, leads fall through the cracks between them. Here's what a connected system looks like.
Most service business owners avoid vacations because leads go unanswered while they're gone. Here's how to actually disconnect without losing jobs.
Angi and Thumbtack sell you a lead once. Local SEO keeps sending them. Here's why the cheaper option on paper often costs more over time.
Google Local Services Ads put a green checkmark next to your name and charge you per lead, not per click. Here's how they work and when they're worth it.
Running your business off your personal cell number costs you leads, reviews, and peace of mind. Here's why a dedicated line fixes all three.
Most local service businesses can't say which marketing dollar brought in which job. Here's how to find out, without hiring an analyst.
Most contractors hide pricing behind a 'call for quote' button. Here's why that costs you leads, and how to show pricing without underselling your work.
Not all AI on your website does the same job. Here's the real difference between a scripted chatbot and an AI employee that actually captures and qualifies leads.
Local service businesses often can't afford both Google Ads and SEO at once. Here's how to figure out which one actually fixes your biggest problem first.
Texting customers from your personal cell creates real risks. Here's what service businesses need to know about business texting numbers, consent, and compliance.
Website traffic and phone calls are two different problems. If your site gets visitors but your phone doesn't ring, here's what's actually breaking — and how to fix it.
When a potential customer calls and can't get through, most move on within minutes. Here's what actually happens after that missed call, and what you can do about it.
Local service businesses lose up to 40 percent of jobs between the estimate and the signed contract. The problem is usually follow-up timing, not price.
Online booking captures customers who are ready to act right now, before they move to the next result. Here's what it changes for service businesses.
Most service businesses lose leads before they ever know they had them. Here's where those leads go and what it takes to close the gaps.
AI phone answering catches the calls you miss, texts the caller back in minutes, and books the job. Here's how it works and when it's a real fit.
