The Hidden SEO Risk of Redesigning Your Website
A new website can tank your Google rankings overnight if the redesign isn't handled right. Here's what actually goes wrong and how to protect the traffic you've already earned.
September 5, 2026Read
What a 90+ PageSpeed Score Actually Means for Your Business
Your web designer mentioned a PageSpeed score and you nodded along. Here's what the number means, why it matters for local service businesses, and how to check yours.
August 20, 2026Read
Why "Licensed and Insured" Doesn't Win the Job Anymore
Every contractor's website says licensed and insured. Here's why that phrase stopped building trust, and what convinces a customer to call you instead of the next tab.
August 11, 2026Read
Do You Actually Own Your Website? Most Business Owners Don't Know
Many small business owners don't own their domain or hosting outright. Here's why that matters and how to check before it becomes a problem.
August 1, 2026Read
Why Your Website, Your SEO, and Your Follow-Up Don't Talk to Each Other
When your website, SEO, and lead follow-up come from three different vendors, leads fall through the cracks between them. Here's what a connected system looks like.
July 26, 2026Read
What Schema Markup Actually Does For Your Business Website
Schema markup is the invisible code that helps Google and AI tools understand your business. Here's what it does, why it matters for local service businesses, and how to check if you have it.
July 25, 2026Read
Is Your Website ADA Compliant? What Local Service Businesses Should Know
ADA lawsuits over inaccessible websites hit small businesses every year, not just big brands. Here's what accessibility actually means for a local service site and where to start.
July 24, 2026Read
Signs It's Time to Redesign Your Website
Your website worked fine five years ago. Here are the signs it's quietly costing you jobs now, and how to know if a redesign is worth it.
July 16, 2026Read
Should Your Website Show Prices? What Local Service Businesses Get Wrong
Most contractors hide pricing behind a 'call for quote' button. Here's why that costs you leads, and how to show pricing without underselling your work.
July 14, 2026Read
Why Your DIY Website Builder Is Quietly Costing You Jobs
Wix and Squarespace sites look fine until you check what they cost you in missed calls. Here's what a DIY builder can't do for a local service business.
July 11, 2026Read
The Hidden Cost of DIY Website Builders for Local Service Businesses
That Wix or Squarespace site you built in a weekend is quietly costing you jobs. Here's what DIY builders don't tell you about speed, mobile performance, and lost calls.
July 10, 2026Read
Why Before-and-After Photos Get More Calls Than Testimonials Do
A five-star testimonial is easy to write and easy to skip past. A photo of the actual job is harder to fake and harder to ignore. Here's why photos convert better.
July 3, 2026Read
Traffic Isn't the Goal. Calls Are.
Website traffic and phone calls are two different problems. If your site gets visitors but your phone doesn't ring, here's what's actually breaking — and how to fix it.
June 27, 2026Read
What Makes a Local Business Website Actually Get Phone Calls
Most local business websites get visitors but lose them before they call. Here's what separates a site that converts from one that doesn't.
June 26, 2026Read
What a Local Service Business Website Needs to Drive Calls
Most local service business websites look fine but don't generate calls. Here are the specific elements that separate a site that drives business from one that just exists.
June 23, 2026Read
How to Look Credible Online When a Potential Customer Googles You at 9pm
Most customers decide who to call before they ever pick up the phone. Here's what they see when they search for your business after hours—and how to make sure you pass the test.
June 22, 2026Read
Why a Slow Website Costs You More Than a Bad-Looking One
A slow website drives customers away before they read a single word. Here's what page speed costs Sacramento-area service businesses and how to check yours in 60 seconds.
June 17, 2026Read
The One Thing Most Contractors Get Wrong About Their Website
Most contractor websites are built for customers who browse at their leisure. The problem is that's not how most customers find you. Here's what your site actually needs to do.
June 14, 2026Read
"Mobile-First" Web Design, Explained for Business Owners
Web designers love the phrase "mobile-first." A plain-English look at what it means, why Google cares, and a two-minute test to see how your site holds up on a phone.
June 11, 2026Read
Why Sacramento-Area Customers Google You Before They Call
Most customers have already decided whether to trust you before the phone rings. Here's what they look for, and how to make sure they like what they find.
June 9, 2026Read
Why "Set It and Forget It" Doesn't Work for Small Business Websites
A website isn't a sign you hang on a building. It's closer to a vehicle: stop maintaining it, and it stops working for you.
June 8, 2026Read
How to Choose a Web Designer for Your Small Business
The wrong web designer can cost you more than money. Here's what to look for, what to avoid, and the questions to ask before you hire anyone.
May 28, 2026Read
Why Your Website Isn't Getting You Customers (And How to Fix It)
Most small business websites look fine but don't convert. Here are the five reasons your site loses customers you don't know you're losing, and what to do about each one.
May 15, 2026Read