When someone searches "plumber near me" in Sacramento, Google decides who they see before they ever visit a website. Here's what actually drives that decision.
Waiting until your busy season starts to work on your Google ranking means you're already behind. Here's when to start and what actually moves the needle.
Google Local Services Ads put a green checkmark next to your name and charge you per lead, not per click. Here's how they work and when they're worth it.
Your Google Business Profile category decides which searches you show up for. Here's why the wrong one is quietly costing local service businesses calls.
A competitor keeps appearing above you on Google Maps. There's a reason, and it's fixable. Here's what Google looks at and what you can do about it.
Most local business websites get visitors but lose them before they call. Here's what separates a site that converts from one that doesn't.
Local service businesses lose up to 40 percent of jobs between the estimate and the signed contract. The problem is usually follow-up timing, not price.
Local SEO determines whether your business shows up when someone nearby searches for what you do. Here's what it means and what moves the needle.
Most customers searching for a local service never visit your website before calling. They decide from your Google Business Profile. Here's what that means for your business.
You searched for your own service in your city and someone else's name came up first. Here's why that happens, and what it takes to fix it.
ChatGPT, Perplexity, and Google AI Overviews are changing how people find local businesses. Here's what generative engine optimization is, how it works, and what small businesses in Sacramento and the surrounding region can do about it now.
Most customers have already decided whether to trust you before the phone rings. Here's what they look for, and how to make sure they like what they find.
Most business owners treat local SEO as a mystery. Google ranking comes down to three factors. Here's what they are and what to do about each one.
The wrong web designer can cost you more than money. Here's what to look for, what to avoid, and the questions to ask before you hire anyone.
Most small business websites look fine but don't convert. Here are the five reasons your site loses customers you don't know you're losing, and what to do about each one.
Most Sacramento small businesses lose rankings to a handful of avoidable local SEO errors. Here are the five we find most often, with the fix for each one.
